| Title | Rockstar-mass |
| Agency | DDB Mexico |
| Campaign | Rockstar-mass |
| Advertiser | VH1 |
| Brand | VH1 Latinoamerica |
| Date of First Broadcast/Publication | 2011 / 8 |
| Product | VH1 Parties |
| Business Sector | Trade Shows, Events & Festivals |
| Tagline | VH1 Parties. Where we're all mass and we're all rockstars. |
| Philosophy | With the launch of the VH1 Parties that will be held throughout Latin America, we presented the campaign “Rockstar-mass”. With the help of an absurd character, The Rockstar-mass, people can learn the differences between going to a concert or going to a VH1 party. The commercial is going to be aired all over Latin America, it was developed by DDB Mexico and was directed by Rogelio Sikander. |
| Media Type | Television & Cinema |
| Executive Creative Director | Walter Aregger |
| Copywriter | Walter Aregger |
| Executive Creative Director | Hernan Ibarra |
| Art Director | Hernan Ibarra |
| Production Director | Marcelo Genel |
| Account Director | Matias Del Campo |
| Production Company | The Maestros |
| Director | Rogelio Sikander |
| Production Company Producer | Lulu de la Chica |
| Post Production | Cru de Ladies |
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