| Title | Unstainable Thobe (120s) |
| Brief | AN INNOVATIVE PIECE OF CLOTHING THAT SOLVES A CENTURIES-OLD PROBLEM We partnered with a local tailor to create a new fabric that was sewn according to the traditional ways of the thobe.Together, we developed a nanotechnology coating that was applied directly to the yarn of the thread.The result is a fabric that is not only stain-proof and washable, but also breathable and light - ideal tor the local extremelv-high temberature. |
| Agency | VML (Wunderman Thompson) |
| Campaign | Unstainable Thobe |
| Advertiser | Kraft Heinz |
| Brand | Heinz |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Global Chief Creative Officer | ..s K....en Subscribers Only |
| Global Chief Creative Officer | D...el B...er Subscribers Only |
| Regional Chief Creative Officer | M..a S...ri Subscribers Only |
| Regional Chief Creative Officer | C...ic H...ad Subscribers Only |
| Executive Creative Director | P...o Da.....ky Subscribers Only |
| Head of Strategy | M..a Ha....ie Subscribers Only |
| Creative Director | T...o B...os Subscribers Only |
| Associate Creative Director | M....lo Zy.....erg Subscribers Only |
| Art Director | J....ho D...n Subscribers Only |
| Copywriter | A...t K...p Subscribers Only |
| Editor | A....sh K...r Subscribers Only |
| Executive Producer | B....ot Subscribers Only |
| Executive Producer | ..y Se.....asr Subscribers Only |
| Sound Production | S...la V...la Subscribers Only |
| Sound Production | ..P Subscribers Only |
| Business Director | �...rmak A...s Subscribers Only |
| Chief Executive Officer (CEO) | Fay......dul M...k Subscribers Only |
| Copywriter | A...m Ab....ah Subscribers Only |
| MOTION DESIGN | A...im Ka.....kal Subscribers Only |
| Account Manager | N....ie M...el Subscribers Only |
| Strategist | G...a S...er Subscribers Only |
More Work
SEE ALLThe Unstainable Thobe
- BRAND:
- Heinz
- AGENCY:
- VML (Wunderman Thompson)
Everyday Absurdity
- BRAND:
- SWVL
- AGENCY:
- J. Walter Thompson Cairo
The Recipe
- BRAND:
- MasterCard
- AGENCY:
- McCann Paris