Michelangelo Cianciosi
Executive Creative Director at Verba & DDB Group Italy
Milano, Italy
TitleTrust Race
BriefIs it foolish for a blind man to dream of being a race car driver? Some would say yes — but they don’t know Mike Newman. Guided by his father, Newman has whizzed around racetracks, setting eight Guinness World Records. But a challenge from Audi pushed him to trust in something other than his father: technology. The Trust Race documents the first time Newman raced solo, guided only by the car’s driver assistance system.
Agency
Campaign Audi Intelligent Assistance
Advertiser Audi
Brand Audi Intelligent Assistance

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PostedNovember 2017
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