Audi Intelligent Assistance - "Trust Race"

Verba s.r.l

Verba s.r.l Milano, Italy

Awards

6202

Brand: Audi Intelligent Assistance
Country: Italy

Advertiser: Audi

Title	Trust Race
Brief	Is it foolish for a blind man to dream of being a race car driver? Some would say yes — but they don’t know Mike Newman. Guided by his father, Newman has whizzed around racetracks, setting eight Guinness World Records. But a challenge from Audi pushed him to trust in something other than his father: technology. The Trust Race documents the first time Newman raced solo, guided only by the car’s driver assistance system.
Agency	Verba s.r.l
Campaign	Audi Intelligent Assistance
Advertiser	Audi
Brand	Audi Intelligent Assistance
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Posted	November 2017
Business Sector	Subscribers Only
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Problem	Subscribers Only
Media Type	Digital
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