Title | The Fashion Pages |
Agency | MRM Worldwide, London |
Campaign | The Fashion Pages |
Advertiser | Newspaper Marketing Agency |
Brand | NMA |
Posted | August 2006 |
Business Sector | Media, Publishing & Production |
Story | Campaign to drive awareness of newspapers as an advertising medium |
Philosophy | To create two impactful and eye catching Direct Mail packs clearly communicating NMAs benefits to two separate celebrity conscious markets: Reality TV Show Advertised and Fashion Advertisers. |
Problem | Brief: To draw advertisers, media and advertising agencies attention to the untapped potential of National Newspapers as an additional advertising medium during specific celebrity/reality TV shows. Insight: Advertising executives are inundated with mail. But they love to be entertained. Surprise and delight them with a clever, high impact, tactile mailing and well really get their attention for our sales pitch. |
Result | Results: Awaiting. The Direct Mail piece is part of an integrated relationship marketing campaign for the NMA. MRM Worldwide (UK) designed and launched nma.co.uk, launched a website for the NMAs Awards for National Newspaper Advertising (theannas.co.uk) as well as several Direct Mail campaigns. |
Media Type | Direct Mail |
Market | United Kingdom |
Creative Director | Damien Parsonage |
Creative Director | David O. Russell |