Amblyopia Campaign - "i rescue"

VML Colombia Bogotá, Colombia

Awards

14127

This ad is part of the ACT Responsible Collection

Brand: Amblyopia Campaign
Country: Colombia

Advertiser: Ambliopia, Campaña Mundial

Title	i rescue
Brief	Treating Amblyopia isn’t hard, but diagnosing kids who lack access to medical care is a challenge. When the patients can’t go for treatment, treatment must come to the patients. We needed a tool that was inexpensive to produce, easy to distribute, and most importantly, fun to use. The I rescue is a playful, die-cut mask that catches attention in periodicals and waiting rooms, and empowers parents to proactively correct their child’s eyes for free.
Agency	VML Colombia
Campaign	irescue
Advertiser	Ambliopia, Campaña Mundial
Brand	Amblyopia Campaign
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Print
Length	120 seconds
Global Chief Creative Officer	D...i Va....en Subscribers Only
Chief Creative Officer	J..n G...ey Subscribers Only
Executive Creative Director	Ma....io Vi.....eal Subscribers Only
Creative Managing Director	Ca....na He.....ez Subscribers Only
Group Creative Director	A....io L...z Subscribers Only
Associate Creative Director	R...el J...ome Subscribers Only
Creative Director	T..y Le....ar Subscribers Only
Copywriter	J...o O...z Subscribers Only
Art Director	J..n S....hez Subscribers Only
Design Director	C...os O....ez Subscribers Only
Director of Photography (DOP)	F...pe R...on Subscribers Only
Copywriter	M...a De.....de Subscribers Only