| Title | Oceans Week |
| Brief | To raise awareness of marine plastic pollution, Corona hijacked its own global brand platform. The slogan ‘This is Living’ became ‘This is Living?’ and idyllic beach images were littered with plastic. The hijack continued on the brand’s Instagram posts. Special billboards were exhibited in the heart of London, Australia, Dominican Republic and Colombia, showcasing enormous waves of actual plastic waste. As a result, Corona was the most talked about brand during Oceans Week. |
| Agency | Wieden + Kennedy Amsterdam |
| Campaign | Oceans Week |
| Advertiser | AB Inbev |
| Brand | Corona X Parley |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Story (original language) | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Executive Creative Director | M..k B....th Subscribers Only |
| Executive Creative Director | E..c Q....oy Subscribers Only |
| Creative Director | A...ro So.....or Subscribers Only |
| Art Director | V...o V....te Subscribers Only |
| Art Director | D..n P...ey Subscribers Only |
| Copywriter | T..y M...e Subscribers Only |
| Production Company Producer | S...n Wi.....nk Subscribers Only |
| Production Company Producer | H..d .f D....al D...gn Subscribers Only |
| Account Planner | M...a C...ea Subscribers Only |
| Communications Planner | H....ry H...h Subscribers Only |
| Digital Strategy | F....ie Y...g Subscribers Only |
| Digital Strategist | A..a C..n Subscribers Only |
| Account Director | Co....ey T...l Subscribers Only |
| Account Director | W..l H..t Subscribers Only |
| Account Executive | T...as Mi....lt Subscribers Only |
| Art Buyer | N....ke R...rs Subscribers Only |
| Art Buyer | S...ey P....en Subscribers Only |
| Studio Artist | ..a R...ro Subscribers Only |
| Project Manager | G..i M....ra Subscribers Only |
| Business Affairs | M....el G...es Subscribers Only |
More Work
SEE ALLThe Fish
- BRAND:
- Corona/Parley for the Oceans
- AGENCY:
- Wieden + Kennedy Amsterdam
Wooohooo
- BRAND:
- Corona
- AGENCY:
- Wieden + Kennedy Amsterdam
Wooohooo
- BRAND:
- Corona
- AGENCY:
- Wieden + Kennedy Amsterdam
Found Paradise - Corona
- BRAND:
- Corona
- AGENCY:
- Wieden + Kennedy Amsterdam
Infected by Tiesto
- BRAND:
- AbInBev
- AGENCY:
- Wieden + Kennedy Amsterdam
Sand Shadow
- BRAND:
- Corona Extra
- AGENCY:
- Wieden + Kennedy Amsterdam
Drone Surf
- BRAND:
- Corona Extra
- AGENCY:
- Wieden + Kennedy Amsterdam
Underwater Wave
- BRAND:
- Corona Extra
- AGENCY:
- Wieden + Kennedy Amsterdam
Surf Walk
- BRAND:
- Corona Extra
- AGENCY:
- Wieden + Kennedy Amsterdam