President & Co-Creative Director
at
Needleman Drossman & Partners
New York, United States
| Title | Casting |
| Agency | Needleman Drossman & Partners |
| Campaign | Setting You Free - Inlumen |
| Advertiser | Inlumen, Inc. |
| Brand | Inlumen |
| Date of First Broadcast/Publication | 2000 / 10 |
| Product | Online Financial Content Provider |
| Business Sector | Business Services |
| Tagline | Customizing Content To Set You Free. |
| Story | Visual of two men enjoying a relaxing day fly fishing without a care in the world. |
| Philosophy | Created the Inlumen brand name and a postioning centered on the idea of freedom. A tongue in cheek campaign was built around the idea that the target audience has nothing better to do than build content for its website; forcing IT professionals & CIO's in the B2B exchange space to think twice about wasting time aggregating and integrating web content. |
| Problem | Introduce a B2B web content provider, along with the concept of outsourcing content development. |
| Media Type | Magazine |
| Market | United States |
| Creative Director | Neil Drossman |
| Copywriter | Neil Drossman |
| Art Director | Bob Needleman |
| Agency Producer | Virginia Black |
| Creative Director | Bob Needleman |
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