Lufthansa - "#SayYesToEurope"

Accenture Song (formerly Kolle Rebbe)

Accenture Song (formerly Kolle Rebbe) Hamburg, Germany

Awards

9163

Brand: Lufthansa
Country: Germany

Advertiser: Lufthansa

Title	#SayYesToEurope
Brief	Despite Brexit and the rise of extreme right-wing parties only 48% of Germans voted in the last European elections. Europe’s biggest airline, Lufthansa, wanted to motivate people to vote. So they gave them another reason: extraordinary access to some of Germany's most desirable places. The stage at the Elbphilharmonie concert hall, Champions' League club Borussia Dortmund's locker room, boxing club Zur Ritze, the studio of Who Wants to Be a Millionaire, the Lufthansa Aviation Training centre and many other locations hosted polling stations, opening their doors to anyone with a voting form.
Agency	Accenture Song (formerly Kolle Rebbe)
Campaign	#SayYesToEurope
Advertiser	Lufthansa
Brand	Lufthansa
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Posted	November 2019
Business Sector	Subscribers Only
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Media Type	Direct Marketing
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