MagentaTV - "The World's First Comedy Show on WhatsApp"

DDB Group Germany

DDB Group Germany Düsseldorf, Germany

Awards

3975

Brand: MagentaTV
Country: Germany

Advertiser: Telekom Deutschland GmbH

Title	The World's First Comedy Show on WhatsApp
Brief	The brand teamed up with two of Germany’s best-known actors, Fahri Yardim and Christian Ulmen, known for their talent for improvisation. To target a young audience, WhatsApp was the chosen platform. But since it doesn't allow conventional advertising, the campaign became the world's first interactive comedy show on WhatsApp. In the story, Christian and Fahri fail to read the small print in their advertising contract – and are forced to try everything to avoid the promo jobs they're asked to do.
Agency	DDB Group Germany
Campaign	The World's First Comedy Show on WhatsApp
Advertiser	Telekom Deutschland GmbH
Brand	MagentaTV
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Branded Content
Chief Creative Officer	D...is ..y Subscribers Only
Creative Managing Director	F...an R...r Subscribers Only
Executive Creative Director	K....en Ru.....eit Subscribers Only
Creative Director, Copywriter	D...is K...be Subscribers Only
Creative Director	M..k R..ke Subscribers Only
Senior Art Director	S...ia K..g Subscribers Only
Art Director	Do.....ue W...el Subscribers Only
Art Director	C...a San.......onso Subscribers Only
Copywriter	A..a R...ch Subscribers Only
Copywriter	M...tz F...ke Subscribers Only
Agency Producer	M...e ..n M...en Subscribers Only
Executive Director Client Services	K...in S....el Subscribers Only
Group Account Director	J....ne W...r Subscribers Only
Senior Account Manager	A....na G...e Subscribers Only
Social Media Director	F..n R...ig Subscribers Only
Senior Strategist	P....pp Ma.....dt Subscribers Only
Dialog Author	J...nn Bu....lz Subscribers Only
Photographer	J..s K..h Subscribers Only
Director	Ch.....an U...n Subscribers Only
Talent/Actors	Ch.....an U...n Subscribers Only
Talent/Actors	F...i Y...im Subscribers Only
Media Agency	E....iq G..H Subscribers Only
Media Agency	Mi.....re Subscribers Only
Production Company	S..p F...s Subscribers Only