| Title | Chroma |
| Brief | So much of racism boils down to one thing: skin colour. When racism was on the rise during France’s 2017 elections, le Musée de L’homme took to social media to start a conversation around racism and its exhibit “Us and them.” Users could create their own piece of unique artwork using a mobile app with one single condition: they had to create it with someone of a different skin color. The app used the pair’s skin tones to create a unique two-tone exhibition poster and opened people’s minds on the topic of racism. |
| Agency | Leo Burnett Paris |
| Campaign | Chroma |
| Advertiser | Musée de l'Homme |
| Brand | Le Musée de l'Homme |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Digital |
| Production Company | Ins......ion Subscribers Only |
| Creative Director | K..t N...ck Subscribers Only |
| Creative Director | D...d M...in Subscribers Only |
| Copywriter | Jea.......�ois .e M...c Subscribers Only |
| Art Director | La....tia Ch....ien Subscribers Only |
| Director | R....el Van.......che Subscribers Only |
| Director | J...l ..m Subscribers Only |
| Production Company Producer | A..o M...a Subscribers Only |
| Production Company | Pr.....ous Subscribers Only |
| Agency Producer | M....ne J..y Subscribers Only |
| Illustrator | N..a ..r Subscribers Only |
| Graphic Designer | Ma....eu D....ez Subscribers Only |
| Graphic Designer | J...en La.....na Subscribers Only |
| Art Buyer | Na....ie Be.....rit Subscribers Only |
| Production Manager | T..�o G..l Subscribers Only |
| Editor | M....el F....er Subscribers Only |
| Post Production | Fr....�ric L...n Subscribers Only |
| Managing Director | R...is P....ne Subscribers Only |
| Account Manager | M....ne L...en Subscribers Only |
| Account Manager | Ph....pe P....ra Subscribers Only |
| Voice | C...ly N...e Subscribers Only |
| Music Producer | B...s J...ne Subscribers Only |
| Music Composer | B...e D...li Subscribers Only |
| Advertising Manager | F...y De....rt Subscribers Only |
| Advertising Manager | Ch....el B....li Subscribers Only |
| Advertising Manager | St.....nie T...ui Subscribers Only |
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