| Title | Chicago Marathon |
| Agency | Publicis Sapient |
| Campaign | Chicago Marathon Brand Launch |
| Advertiser | Abbott |
| Brand | Abbott |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | G..y K...ke Subscribers Only |
| Executive Creative Director | ..l C....on Subscribers Only |
| Associate Creative Director | A...n C...li Subscribers Only |
| Associate Creative Director | ..m S...er Subscribers Only |
| Innovation Director | H...rd Go.....nd Subscribers Only |
| Senior Manager, Technology | J..h C...er Subscribers Only |
| Art Director | St.....ie A...b Subscribers Only |
| Copywriter | P...r T....nt Subscribers Only |
| Senior Interactive Developer | D...in M....on Subscribers Only |
| Account Director | El.....th Pap.......riou Subscribers Only |
| Senior Manager, Brand Strategy | L..z S...es Subscribers Only |
| Project Manager | M....el N....me Subscribers Only |
| Senior Associate Producer | Ch.....ne C....ro Subscribers Only |
| Producer | L...a F...d Subscribers Only |
| Experiential Agency | F..e L..e Subscribers Only |