| Title | Nothing™ |
| Brief | In our consumer-driven world, how can a bank break through the noise of deal-pushing advertising to talk about the exact opposite? Launch a competing product. In DNB’s campaign to encourage saving money, they pushed customers to spend money on Nothing. Customers could “buy” a physical box of nothing (by saving money in the bank’s “Save” app) online, in pop-up shops, and in retail placements.
The more money people saved, the bigger box of Nothing they got. |
| Campaign |
Nothing™
|
| Advertiser |
DNB
|
| Brand |
DNB Spare
|
Want to see all the credits ? this content is for subscribers only
Subscribe and get unlimited access.
Be inspired by the best creative work from around the world.
Subscribe
Already a Subscriber ? Log In
|
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
|
| Copywriter |
M..s R....nd K...h Subscribers Only
|
| Copywriter |
L..s J....im Gr....ad Subscribers Only
|
| Copywriter |
T..a Bj....dal I....en Subscribers Only
|
| Copywriter |
C....la Bj.....ug Subscribers Only
|
| Art Director |
Se.....an R...h Subscribers Only
|
| Art Director |
E..l ..y Subscribers Only
|
| Art Director |
A...te B....ka Fi.....er Subscribers Only
|
| Art Director |
P...en M..n Subscribers Only
|
| Agency Producer |
A..e E...n Subscribers Only
|
| Agency Producer |
Kr....na S...en Subscribers Only
|
|
J...e G...ti Subscribers Only
|