| Title | Lights Off |
| Brief | Toronto is one of the top 5 light-polluted cities in the world. One of the biggest contributors is the intense light that comes from digital billboards. Often shining directly into nearby residents' homes, severely impacted their sleep. So, Casper decided to buy up these billboards, and turn them dark at night. |
| Agency | lg2 |
| Campaign | Lights Off |
| Advertiser | Casper |
| Brand | Casper |
| Posted | December 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Executive Creative Director | C...s H...ch Subscribers Only |
| Executive Creative Director | N...ie ..m Subscribers Only |
| Art Director | L..m Jo....on Subscribers Only |
| Copywriter | S...n R...rs Subscribers Only |
| Account Manager | El.....th E...ot Subscribers Only |
| Account Manager | A...da K..z Subscribers Only |
| Director | J...e L....it Subscribers Only |
| Editor | ..m An....on Subscribers Only |
| Colorist | Y..i C....ra Subscribers Only |
| Music | T...t Subscribers Only |
| Music | ..m P..t Subscribers Only |
| Sound | T...t Subscribers Only |
| Sound | ..m P..t Subscribers Only |
| Agency Producer | H...a B...t Subscribers Only |
More Work
SEE ALLNext to Stok'd
- BRAND:
- Stok'd Cannabis
- AGENCY:
- Angry Butterfly
Bill it to Bezos
- BRAND:
- Jane Finch Centre
- AGENCY:
- Angry Butterfly
Mini SMS Vending Machine Projection
- BRAND:
- Mini
- AGENCY:
- The Media Merchants