Casper - "Lights Off"

lg2 Toronto, Canada

6159

Title	Lights Off
Brief	Toronto is one of the top 5 light-polluted cities in the world. One of the biggest contributors is the intense light that comes from digital billboards. Often shining directly into nearby residents' homes, severely impacted their sleep. So, Casper decided to buy up these billboards, and turn them dark at night.
Agency	lg2
Campaign	Lights Off
Advertiser	Casper
Brand	Casper
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Posted	December 2020
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Executive Creative Director	C...s H...ch Subscribers Only
Executive Creative Director	N...ie ..m Subscribers Only
Art Director	L..m Jo....on Subscribers Only
Copywriter	S...n R...rs Subscribers Only
Account Manager	El.....th E...ot Subscribers Only
Account Manager	A...da K..z Subscribers Only
Director	J...e L....it Subscribers Only
Editor	..m An....on Subscribers Only
Colorist	Y..i C....ra Subscribers Only
Music	T...t Subscribers Only
Music	..m P..t Subscribers Only
Sound	T...t Subscribers Only
Sound	..m P..t Subscribers Only
Agency Producer	H...a B...t Subscribers Only