Casey House - "The healing house"

Bensimon Byrne

Bensimon Byrne Toronto, Canada

Awards

6055

This ad is part of the ACT Responsible Collection

Brand: Casey House
Country: Canada

Advertiser: Casey House

Title	The healing house
Brief	Healing House is a wellness spa designed to fight HIV stigma and demonstrate how an HIV-positive person’s touch has the power to be healing, rather than threatening. The world’s first HIV-positive spa was launched to underline the fundamental human need for touch, its therapeutic benefits, and how it’s often withheld from people with HIV. Eighteen HIV-positive volunteers were trained to perform neck, back and shoulder massages. To attract the press, an essential oil was sent to over 200 media along with a certificate for a free massage.
Agency	Bensimon Byrne
Campaign	Healing House
Advertiser	Casey House
Brand	Casey House
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Posted	June 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	120 seconds
Executive Creative Director	J...ph B....ci Subscribers Only
Creative Director	G...s Br....is Subscribers Only
Creative Director	D...d M....er Subscribers Only
Creative Director	D...ie C..n Subscribers Only
Creative Director	Me....th Kl.....ch Subscribers Only
Creative Director	L...a S...a Subscribers Only
Copywriter	D...d M....er Subscribers Only
Copywriter	M....ew Va.....no Subscribers Only
Art Director	D...ie C..n Subscribers Only
Art Director	G...s Br....is Subscribers Only
Art Director	Ka.....ne F...es Subscribers Only
Strategist	Kr....na K..a Subscribers Only
Agency Producer	D...el R...in Subscribers Only
Business Leader	L...a Ro....on Subscribers Only
Program Director	A...ey B....st Subscribers Only
Project Manager	S...f Gh.....ari Subscribers Only
Photographer	M..t B...es Subscribers Only
Media Director	T...as S....ff Subscribers Only
Media Supervisor	D...a N...an Subscribers Only
Community Manager	R....ca M...er Subscribers Only
Managing Director	S...h S...ce Subscribers Only
Account Director	L...en B....ck Subscribers Only
Senior Account Manager	K...e Be....si Subscribers Only
Media Relation	C...yl H...es Subscribers Only
Media Relation	J...ie Kl.....rg Subscribers Only
Media Relation	Y....da Ab....ms Subscribers Only
Media Relation	T..y Ko.....as Subscribers Only
Account Manager	J....ca L...ux Subscribers Only
Associate Account Manager	K...e Mu....ch Subscribers Only
Event producer	G..i R....tt Subscribers Only
Event producer	H...y Mc....ld Subscribers Only