Title | Fire |
Agency | LMO Advertising |
Campaign | Citizen Soldiers |
Advertiser | Army National Guard |
Brand | National Guard |
Date of First Broadcast/Publication | 2011 / 8 |
Business Sector | Government & Other Authorities |
Tagline | I remember the moment. |
Philosophy | Mikael Salomon of bi-coastal Original has directed a new, national advertising campaign for the Army National Guard and Washington D.C. agency LM&O highlighting the Guard’s role in aiding victims of natural disasters. A continuance of LM&O’s groundbreaking “Citizen Soldier” campaign, the three spots feature spectacular reenactments depicting Guardsmen (played by actual members of the Guard) saving lives in the aftermaths of a hurricane, a tornado and a forest fire. |
Problem | Reenact a forest fire rescue. |
Result | The forest fire was created through practical means and visual effects. Salomon shot the background environments with Guardsmen and talent playing victims; the fire itself was added during post. |
Media Type | Television |
Market | United States |
Post Production | Foundation |
Editor | Jonathan Del Gatto |
Executive Producer | Marc Lasko |
Director | Mikael Salomon |
Production Company | Original |
Agency Producer | Jack Noone |
Account Executive | Jordan Rix |
Account Executive | Mariam Djavadi |
Associate Creative Director | Jeff Wright |
Associate Creative Director | Adam Chism |
Account Director | Jessica Boyle |
Creative Director | Dave Marinaccio |