IKEA - "25m2 SYRIA"

POL Oslo

POL Oslo Oslo, Norway

14189

Title	25m2 SYRIA
Brief	When you visit IKEA, the home interiors on display are always picture perfect. But “25 square metres of Syria” was different. It was an accurate reproduction of a real home just outside Damascus in Syria. IKEA’s posters and price tags told the story of the family and gave visitors a sense of what it must be like to live in a war zone.
Agency	POL Oslo
Campaign	25m2 SYRIA
Advertiser	Red Cross, NRK TV-aksjonen, IKEA
Brand	IKEA
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Result	Subscribers Only
Media Type	Case Study
Length	71 seconds
Creative / Art Direction	S...re Ma.....en Subscribers Only
Copywriter	M..a F....rø Subscribers Only
Account Manager	..a Eg......dal Subscribers Only
Account Director	M...ka Au.....son Subscribers Only
Designer	Ch.....an La.....en Subscribers Only
Designer	A...ea E...m Subscribers Only
Designer	..e J...b ..�e S....um Subscribers Only
Agency Producer	U..a H...ig Subscribers Only
Agency Producer	T..E B....ARD Subscribers Only