| Title | Ramadamadingdong |
| Brief | Belgian right wing political parties are creating a culture of fear around Islam. What could a local radio station do about this? We knew this matter needed more than a regular campaign, the change had to happen at content-level. The audience of Studio Brussel was predominantly white and there were no shows speaking to other ethnicities, though they are widely represented in our society. We created Ramadamadingdong: a new content format aired during Ramadan from sundown to midnight and was hosted by 3 Belgian Moroccans with a humoristic and modern view of life. |
| Agency |
Mutant
|
| Campaign |
Ramadamadingdong
|
| Advertiser |
VRT
|
| Brand |
VRT
|
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| Posted | January 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
|
| Creative Director |
O..n S...lé Subscribers Only
|
| Creative Team |
..m W....ms Subscribers Only
|
| Executive Producer |
S...en Vl......oot Subscribers Only
|
| Executive Producer |
M....en .e C...er Subscribers Only
|
| Content Producer |
..k B..y Subscribers Only
|
| Content Editor |
J..l Ve.....ns Subscribers Only
|
| CONTENT MANAGER |
S...en L....ns Subscribers Only
|
| Photographer |
M..s La....at Subscribers Only
|
| Sound Design Company |
..k B..y Subscribers Only
|
| Sound Design Company |
S...en R..s Subscribers Only
|
| Sound Design Company |
N..o Ni.....rp Subscribers Only
|
| Art Director |
.n .e J...he Subscribers Only
|
| Production Company Producer |
M....ie ..n H...t Subscribers Only
|