Title | Dolce Gusto Coffee Can Be 2011 |
Agency | Publicis Conseil |
Campaign | Dolce Gusto Coffee Can Be 2011 |
Advertiser | Nestlé |
Brand | Nescafé Dolce Gusto |
Date of First Broadcast/Publication | 2011 / 11 |
Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
Tagline | Coffee is not just black |
Philosophy (original language) | Nescafé Dolce Gusto présente la saison 2 de sa campagne « Coffee is not just black ». Tout en continuant à inventer des définitions inédites du café (un cafe fun, design, impertinent…), elle pousse un cran plus loin l’humour et l’impertinence, en multipliant les clins d’oeil et les jeux visuels : la capsule devient tour à tour boule de bowling, extra-ball d’un flipper, Pacman, jusqu’à devenir un pin’s sur le cuir du blouson d’une mamie gâteau qui se prend pour une Hell’s Angel… |
Media Type | Television |
Soundtrack | You cannot think |
Advertising Manager | Muriel Lienau |
Advertising Manager | Ethel Touitou |
Advertising Manager | Tatiana Kovako |
Executive Creative Director | Olivier Altmann |
Creative Director | Frédéric Royer |
Creative Director | Olivier Desmettre |
Creative Director | Fabrice Delacourt |
Copywriter | Marie Lorgeron |
Art Director | Benoît Blumberger |
Account Manager | Céline Colin |
Account Manager | Sophie Duverne |
Account Manager | Charlotte Garel |
Account Manager | Nathalie Bousquet |
Agency Producer | Amelle Sudron |
Sound Producer | Boris Jeanne |
Director | Les Jack |
Production Company | Wanda Paris |
Producer | Hélène Segol |
Post Production | Vanessa Koscianski |
Director of Photography (DOP) | Nicolas Loir |