Fundacion INECO - "FIREFIGHTER"

DDB Argentina

DDB Argentina Buenos Aires, Argentina

Awards

5665

This ad is part of the ACT Responsible Collection

Brand: Fundacion INECO
Country: Argentina

Advertiser: Fundacion INECO

Title	FIREFIGHTER
Brief	As a bell rings, a man climbs out of bed, fully dressed in a firefighter’s uniform. We hear sirens and the crackle of a walkie talkie. It’s as if there’s an emergency in progress. But as the firefighter moves slowly through the house, it looks peaceful, with no sign of fire. He goes downstairs, where he is greeted by a normal family. A young woman puts a scarf around his neck. A man suggests a walk. As the perspective changes, with realise that the firefighter is now an elderly man with Alzheimer’s. Understanding is the best treatment.
Agency	DDB Argentina
Campaign	Firefighter
Advertiser	Fundacion INECO
Brand	Fundacion INECO
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Cinema
Length	98 seconds
Creative Vice President	H...an Ja....ui Subscribers Only
Creative Director	Sa....go S...s Subscribers Only
Creative Director	I....io R...te Subscribers Only
Executive Creative Director	B..o C...to Subscribers Only
Head of Production	C....io Mi.....do Subscribers Only
Production Company	H...ca C..e Subscribers Only
Director	Al.....ro ..y Subscribers Only
Executive Producer	D...o T....ra Subscribers Only
Executive Producer	M....na B....rd Subscribers Only
Assistant Director	D...o M..a Subscribers Only
Director of Photography (DOP)	Ma....io H....ia Subscribers Only
Post Production Company	C..l . Subscribers Only
Post Production Coordinator	Cr....an M....no Subscribers Only
Editor	C...a Mu.....ski Subscribers Only
Sound Designer	J..e L..s D..z Subscribers Only