| Title | Nasty Filter |
| Brief | The World Cup has a lot of great aspects that unite the world. But there’s another side to the game: hate and racism. Minutes after the World Cup game between Sweden and Germany, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of racial trolling on social media, including threats to both him and his family. So Swedish insurance company Länsförsäkringar launched The Nasty Filter – an autocorrect function that turns words of hate into those of love and positivity. |
| Agency | Stendahls |
| Campaign | Nasty Filter |
| Advertiser | Länsförsäkringar |
| Brand | Länsförsäkringar |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Creative Director | Y..a Ne....rk Subscribers Only |
| Copywriter | ..a R...erg Subscribers Only |
| Art Director | H...ik Gu.....son Subscribers Only |
| Photographer | J..s Do....rg Subscribers Only |
| Account Director | P...r O....on Subscribers Only |
| Copywriter | U...ka H...én Subscribers Only |
| Copywriter | M..t O....ry Subscribers Only |
| Copywriter | K....th An....on Subscribers Only |
| Project Manager | K...n H....rg Subscribers Only |
| Chief Creative Officer | M...in Ce.....en Subscribers Only |
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