| Title | YouTube 'Bento Box' |
| Brief | A little Chinese boy at a school overseas feels different and isolated. This is symbolised by his Asian rice box: a stark contrast to the other kids' lunchboxes. Soon he stops eating lunch. Mum notices and comes up with a solution. The next day, he opens his lunchbox to a surprise – lunch in the form of a cute panda, the symbol of his home. The other kids flock around to look. Don't change who you are: tell your story. |
| Agency | BBH Shanghai |
| Campaign | Youtube Bento Box |
| Advertiser | |
| Brand | Youtube Academy |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Creative Director | S...y .u Subscribers Only |
| Creative Director | X..n P..m Subscribers Only |
| Creative Director | A...ur T...g Subscribers Only |
| Creative Director | K...y ..n Subscribers Only |
| Creative Director | D...en L...g Subscribers Only |
| Art Director | M..n ..u Subscribers Only |
| Production Company | R....al m...a Sh....ai Subscribers Only |
| Agency Producer | P...y ..o Subscribers Only |
| Account Manager | A..o Ham.......mian Subscribers Only |
| Account Manager | Ch.....ne .g Subscribers Only |
| Account Manager | M..a Y..n Subscribers Only |