Helan - "Helan"

FamousGrey

FamousGrey Groot-Bijgaarden, Belgium

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Brand: Helan
Country: Belgium

Advertiser: Helan

Title	Helan
Agency	FamousGrey
Campaign	Helan
Advertiser	Helan
Brand	Helan
Date of First Broadcast/Publication	2024 / 6
Business Sector	Insurance
Philosophy	FamousGrey has launched a new campaign for Belgian Health Insurance Helan, centered around the touching theme: "We all take care of someone, but who takes care of us?" At the heart of the campaign is a poetic film that captures the essence of supporting someone, shown in a subtly surreal way. Helan Health Insurance positions itself as an independent insurance with a holistic approach to well-being, far beyond just covering medical expenses. In a world where self-care is often overlooked, Helan is committed to being there for its clients when they need it most. The campaign sheds light on the pressing issue of our increasingly hectic lifestyles, which often result in neglecting our own well-being. Lots of people in Belgium work when they are sick (70% go to work despite being ill), postpone consultations (1 in 5 do not go to the dentist annually), and do too few preventive health checks (1 in 7 never undergo a blood test). In those moments, Helan is there with an extensive range of support services such as maternity care, childcare, home care, holiday camps, and even reimbursed sauna visits. All to make your life a little lighter. Building on this key insight, FamousGrey uses a powerful metaphor, subtly showing how we all support each other in seemingly absurd yet deeply meaningful ways. In those moments of caring for others, Helan's unwavering support is always there. The film was produced by Czar, directed by Joe Vanhoutteghem with Director of Photography Menno Mans. The campaign will be shown on TV, in cinemas, and online. Along with a 30-second version, online videos and a one-minute version will be screened in all cinemas.
Media Type	Cinema
Length	65 seconds
Production Company	CZAR
Advertising Manager	Ariane Collard
Advertising Manager	Sarah Masschelein
Advertising Manager	Julie Van Pee
Chief Creative Officer	Peter Ampe
Creative Team	John Benois
Creative Team	Kenn Van Lijsebeth
Account Director	Olivia Naudts
Account Manager	Maxine Heylands
Strategic Planner	Aze Van Coillie
Performance Marketing	Dieter Michielsen
Social Media Manager	Julie Zegers
Brand designer	Elsa Gervais
DTP	Franco Scaramuzza
PR manager	Astrid Jacobs
Head of Production	Myriam Maes
Agency Producer	Bram Busschots
Agency Producer	Marie Libouton
Director	Joe Vanhoutteghem
Executive Producer	Eurydice Gysel
Producer	Lander Engels
Director of Photography (DOP)	Menno Mans
Art Direction	Tanker
Editor	Manu Van Hove
Grade	Laurens Orij
Post-production Producer	Bieke De Keersmaecker
Post Production	Gilles Desplanque
Sound	Mathieu Savenay
Photographer	Louis Veille