Title | Girl |
Agency | McCann Lima |
Campaign | Save a child, save an adult |
Advertiser | Peru21 Newspaper |
Brand | PERU21 |
Date of First Broadcast/Publication | 2014 / 3 |
Business Sector | Anti-Domestic Violence, Sexual Abuse |
Tagline | Child abuse should not still be news |
Story | Child abuse has terrible consequences, many of which can be seen in the future. That's why we decided to show this sad reality and raise awareness within the population. Using two print ads, we put to evidence that time doesn't always heal all wounds. |
Media Type | |
Market | Peru |
Art Director | Giovanni Macco |
Copywriter | Martin Vigo |
Photographer | Leonel Ortiz |
Photographer | Alvaro Soto |
Agency Producer | Jacky Salhuana |
Chief Creative Officer | Mauricio Fernández-Maldonado |
Chief Creative Officer | Nicolás Romano |
Retoucher | Pedro Sotelo |
Retoucher | Luis Sotelo |