BNP PARIBAS & LA FEDERATION FRANÇAISE DE TENNIS - "Collection Court n°1"

Hungry and Foolish

Hungry and Foolish Paris, France

3153

Title	Collection Court n°1
Brief	Grabbing public and media attention during the French Open at Roland Garros is a challenge. But a news story provided a solution: after the tournament, the legendary Court N° 1 was due to be destroyed as part of renovation works. Could a piece of tennis history vanish just like that? Of course not! Hence the Court N°1 Collection, featuring over 1,000 collectors’ items manufactured from recycled parts of the famous court. Proceeds were donated to Yannick Noah’s association, which helps young people integrate via tennis. All products were sold out in 48 hours.
Agency	Hungry and Foolish
Campaign	COLLECTION COURT N°1
Advertiser	BNP PARIBAS & LA FEDERATION FRANÇAISE DE TENNIS
Brand	BNP PARIBAS & LA FEDERATION FRANÇAISE DE TENNIS
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Case Study
President	Ma....eu Re....tz Subscribers Only
Creative Director	Em....el Fra........ugène Subscribers Only
Art Director	Q....in De.....ux Subscribers Only
Copywriter	St....ane .e F....er Subscribers Only
Account Manager	Be....in M....et Subscribers Only
Project Manager	Pr....ce L....he Subscribers Only
Strategic Planner	M..c A...it Subscribers Only