Optic 2000 - "Challenger"

AUSTRALIEGAD

AUSTRALIEGAD Paris, France

Awards

This ad is part of the ACT Responsible Collection

Brand: Optic 2000
Country: France

Advertiser: Optic 2000

Title	Challenger
Brief	Optic 2000 launches the "Optic 2000 Challenger" challenge: to have the first visually impaired Frenchman take part in an e-sport competition against sighted people.To this end, Optic 2000 and Artha developed a belt that allows a blind person to find his way around a video game, and challenged Salim Ejnaïni, blind since the age of 16, to compete with other players on Trackmania at the Gamers Assembly. It's a tough challenge, because the aim is to achieve something that might seem impossible: to play a video game that requires extreme visual reflexes while blind.
Agency	AUSTRALIEGAD
Campaign	Optic 2000 Challenger
Advertiser	Optic 2000
Brand	Optic 2000
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	120 seconds
Executive Creative Director	Ph....pe Bo.....on Subscribers Only
Creative Lead	vi.....en s...e Subscribers Only
Art Director	T...as Mar.......ande Subscribers Only
Art Director	M...in Li....au Subscribers Only
Copywriter	S...ey Mo....je Subscribers Only
Director	T....ry Ta....ni Subscribers Only
Account Director	M....ux G...es Subscribers Only
Project Manager	M...ot Ch....er Subscribers Only
Agency Producer	Mu....le G....nd Subscribers Only
Post Production	A...ud L...ns Subscribers Only
Director	L...y G....an Subscribers Only
Production Company	S...ge Subscribers Only
Producer	T...as Ch....ot Subscribers Only
Associate Producer	W...y M....ce Subscribers Only
Director of Communications	Sa....ne L...ux Subscribers Only
Chief Executive Officer (CEO)	G...es M...on Subscribers Only