Atit Shah
Regional Chief Creative Officer at Digitas
New York, United States
TitleThe Advertising Prophet
Agency
Campaign The Advertising Prophet
Advertiser Digital Content NewFronts
Brand Digital Content NewFronts 2015
Date of First Broadcast/Publication 2015
Business Sector Media, Publishing & Production
Result The Digital Content NewFronts are a two week showcase for brands to hear from top content creators and distributors. But this fractured and ever changing landscape leads to a lot of anxiety- which platforms to pursue, how to get the right content for your audience, how to avoid being left behind. For a lot of them, it’d be nice to have someone to guide them to the right answers.
So Funny Or Die created one: the Advertising Prophet. This humorous video let marketers laugh at some of our own foibles, relieving the tension of the NewFronts, while reinforcing the core message of the DCNF: put your faith in digital storytelling. 
Media Type Events
Length
Chief Creative Officer
Executive Creative Director
Chief Content Officer
Creative Director
Copywriter
Production Company

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