| Title | Cracking the Code of Online Donor Acquisition |
| Agency | True North Inc. |
| Campaign | Online Guardian Program |
| Advertiser | American Society for the Prevention of Cruelty to Animals |
| Brand | ASPCA |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Web Advertising/Banners |
| Length | |
| Account Executive | M....nn K...ey Subscribers Only |
| Associate Creative Director | V...y We....er Subscribers Only |
| Creative Director | D...el B...n Subscribers Only |
| Media Director | A...ka B....se Subscribers Only |
| Business Director | J..n C..o Subscribers Only |