| Title | Delicious Calm |
| Brief | Spanish women are on the verge of a nervous breakdown. The solution? Eat more turkey. Yup, scientists say turkey contains a substance that enhances well-being. So sliced turkey brand Pavofrio came up with a restaurant that served only stress-reducing ingredients. On a TV ad, women ordered dishes like “I Didn’t Go to the Gym Because I Couldn’t Be Bothered”. Not content with that, the brand opened the restaurant for real and filmed the results. How about a plate of “I’m Still Single and I Couldn’t Care Less”? A guilt free, stress free and of course delicious branded experience. |
| Agency |
McCann Spain
|
| Campaign |
Delicious Calm
|
| Advertiser |
Campofrío
|
| Brand |
Pavofrío
|
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| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type |
Case Study
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| Executive Creative Director |
R...el Ma....nez Subscribers Only
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| Executive Creative Director |
..n L...n Subscribers Only
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| Copywriter |
L...na �....rez Subscribers Only
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| Copywriter |
H...tor L..a Subscribers Only
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| Art Director |
L...na �....rez Subscribers Only
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| Art Director |
H...tor L..a Subscribers Only
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| Production Company |
H...y Subscribers Only
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| Director |
Di....io N....jo Subscribers Only
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| Production Company Producer |
..y S....ez Subscribers Only
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| Agency Producer |
M...in B...in Subscribers Only
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| Agency Producer |
G...án Mol......del Subscribers Only
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