Pizza Hut Canada - "Cheat On Your Cheeseburger"

Leo Burnett Toronto Toronto, Canada

Awards

1027

Brand: Pizza Hut Canada
Country: Canada

Advertiser: Yum! Brands

Title	Cheat On Your Cheeseburger
Brief	With the launch of Pizza Hut’s Cheeseburger Melt, inevitably there would be some doubts: what does a pizza chain know about making cheeseburgers? Instead of telling people how great the Cheeseburger Melt tasted, we got some of the world’s most iconic burger brands to show them. Cheat on Your Cheeseburger launched as a saucy proposition inviting burger employees from any burger restaurant to try our Cheeseburger Melt for free. While the activation was only experienced by burger employees, the message was clear for millions: The Cheeseburger Melt is your favourite burger place’s favourite burger. It didn’t just rival cheeseburgers from iconic burger brands, it was better. And Big Burger proved it, by showing up and lovin’ it.
Agency	Leo Burnett Toronto
Campaign	Cheat On Your Cheeseburger
Advertiser	Yum! Brands
Brand	Pizza Hut Canada
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Media Type	Case Study
Length	115 seconds
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