| Title | Defined by a Number |
| Agency | Leo Burnett Chicago |
| Campaign | What Will You Gain When You Lose |
| Advertiser | Kellogg's |
| Brand | Special K |
| Posted | January 2013 |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Media Type | Television |
| Market | Subscribers Only |
| Production Company | Rattling Stick |
| Special Effects / VFX | MPC LA |
| Group Creative Director | G...am W....ll Subscribers Only |
| Creative Director | E....do ..a Subscribers Only |
| Senior Art Director | B...o P....ni Subscribers Only |
| Executive Agency Producer | M..y C...ey Subscribers Only |
| Director | I..n B..d Subscribers Only |
| Editing Company | De....’s B...t Subscribers Only |
| Music Company / Composer | S...an Subscribers Only |
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