| Title | Never hike alone. |
| Brief | Deuter is the number one brand for ultra durable backpacks: companions that never let you hike alone, no matter how far you go. |
| Agency | Heimat Wien |
| Campaign | Never hike alone. |
| Advertiser | Deuter |
| Brand | Deuter Backpacks |
| Posted | November 2019 |
| Business Sector | Accessories, Bags, Leathers |
| Story | Deuter is the number one brand for ultra durable backpacks – companions that never let you hike alone, no matter how far you go. To show this, we portrayed proud hikers with their Deuter backpacks, sitting together like good travel-buddies in very remote, breath-taking outdoor scenerys. |
| Media Type | |
| Executive Creative Director | Georg Feichtinger |
| Creative Director | Christoph Pausz |
| Art Director | Lukas Hueter |
| Art Director | Simon Pointner |
| Copywriter | Robin Kappacher |
| Managing Director | Markus Wieser |
| Photography / Illustration | Stocksy |
| Retoucher | Blaupapier |
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