CNP Assurances - "Not for sale for breast cancer survivors"

THE GOOD COMPANY

THE GOOD COMPANY Paris, France

Awards

852

Brand: CNP Assurances
Country: France

Advertiser: CNP Assurances

Title	Not for sale for breast cancer survivors
Brief	Breast cancer survivors are denied access to the property market, because insurance companies discriminate against them. CNP -a leading French insurance company- decided that needed to change. So they simply scrapped all barriers to loans, guaranteeing equal access to property for breast cancer survivors. During Breast Cancer Awareness Month, CNP created an impactful campaign to raise awareness of both the problem and the solution. Iconic, eye-catching real-estate ads were displayed all around France, twisting the typical
Agency	THE GOOD COMPANY
Campaign	Not for sale for breast cancer survivors
Advertiser	CNP Assurances
Brand	CNP Assurances
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Agency Manager	..c W..e Subscribers Only
Agency Manager	J...en Q...or ..t P....et Subscribers Only
Creative Director	N....as Ga.....de Subscribers Only
Art Director	..a H...et Subscribers Only
Copywriter	J...le E...jj Subscribers Only
Associate Art Director	P...re So....et Subscribers Only
Associate Art Director	M...n B..s Subscribers Only
Strategic Planner	M...on M....ge Subscribers Only
Project Manager	L..a B....on Subscribers Only
Project Manager	L...e Ro......rre Subscribers Only
Project Manager	K...y Go.....es Subscribers Only
Director	N....as Da......bes M...rl Subscribers Only
Photographer	N....as Da......bes M...rl Subscribers Only
Motion/Design	V...or M...y Subscribers Only
Motion/Design	Y..n Le....en Subscribers Only
Media Agency Manager	..�o Van.......oeck Subscribers Only
Media Agency Manager	S...a V....ra Subscribers Only
Media Agency Manager	E...a Ba....ss Subscribers Only