Title | The Erased |
Brief | The Erased Font is specifically designed to make censorship visible by erasing one word for each journalist who has been imprisoned.The font uses "ligatures", a traditional feature in typography, in a creative way to automatically censor words when the font is selected. Each erased word is connected to an imprisoned journalist and represents the topics they reported on. By using the open-source platform GitHub, we made it easy for everyone to use the Erased font. With our developed "erase toggle", users could seamlessly integrate the font into their websites to help spread awareness about censorship around the world. The idea finds a new and smart way to make censorship - almost invisible by definition - visible. It makes the frustration of having the truth kept from you tangible and addresses the larger issue of journalists being imprisoned. It makes an important point: the end of free press spells the end of truth. |
Agency | 180 Global |
Campaign | The Erased |
Advertiser | Free Press Unlimited |
Brand | Free Press Unlimited |
Date of First Broadcast/Publication | 2023 / 5 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | The Erased: the font making news censorship visible. |
Media Type | Case Study |
Executive Creative Director | Pol Hoenderboom |
Creative Director | Marlon von Franquemont |
Creative Director | Reinier Gorissen |
Creative Director | Jeena van der Heul |
Art Director | Artur Dias |
Chief Creative Officer | Kalle Hellzen |
Account Director | Neeltje Prevo |
Strategy Director | Rene van der Hoofd |
Design Intern | Pip van Gelderen |
Art Director | Tobias van Kemper |
Executive Creative Director | Martijn van der Does |