| Story | The Beauty of Blackness tells the story of the Black beauty industry through the lens of Fashion Fair — an iconic beauty brand that was once the largest Black-owned cosmetics company in the world. Founded in the 1970s by Eunice Johnson of Ebony and Jet fame, the brand revolutionized the beauty industry, creating makeup for Black women by Black women, at a time when most cosmetics companies largely pretended they didn't exist. The company paved the way for a new generation of Black glamour—and in 2021, they returned to it again in partnership with Sephora.Sephora is on a mission to fundamentally change the beauty industry, by not only creating space, but also by telling vital stories.This feature length documentary and content investment is a first for the Sephora brand and comes on the heels of Sephora signing the “15% Pledge,” a public commitment to dedicating 15% of its inventory to products from Black-owned businesses. The Beauty of Blackness is just one way Sephora is spotlighting Black entrepreneurs, Black-owned brands and the consumers they serve. And one part of Sephora’s larger commitment to give Black culture the respect and position it deserves in the beauty community. |