Gunnar Heuwold
Copywriter at Jung von Matt/Alster
Hamburg, Germany
TitleFace The Darkness
BriefAre we afraid of the dark because we don’t know what lies beyond? Or because we do? A man confronts “the dark” in the form of a ferocious mythical creature – which handily opens his bottle of beer for him. The Icelandic beer is made with toasted malts which give it a sinister black colour, “but its crisp taste will have you believing that there’s no more need to be afraid of the dark”. Taste the darkness.
Campaign Face The Darkness
Advertiser EINSTŌK BEER COMPANY
Brand Icelandic Toasted Porter

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PostedNovember 2016
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Copywriter G...ar H....ld Subscribers Only
Art Director C..l Sc....ter Subscribers Only
Art Director E....el F...s Subscribers Only
Art Director Fr.....co F....na Subscribers Only
Director A....as B...s Subscribers Only
Production Company Producer Fr.....co F....na Subscribers Only
Production Company Producer P....pp W..z Subscribers Only

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