Hayley Smith
Account Manager at Octagon
Wellington, New Zealand
TitleThe statement honey jars
BriefA health food store wanted to draw attention to the fact that unhealthy sugar can lurk in even the most unexpected foods. So it got bees to make honey from sugar hidden in various aliments and sold the result in jars mimicking the foods concerned, from burgers to ketchup.
Agency
Campaign The statement honey jars
Advertiser Sklizeno
Brand Sklizeno – health food store (retail chain)

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