Greenpeace - "Turtle"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

13950

Title	Turtle
Agency	Rethink Communications Inc.
Campaign	Stop Sucking
Advertiser	Greenpeace
Brand	Greenpeace
Date of First Broadcast/Publication	2018 / 7
Business Sector	Environmental & Animal Issues
Tagline	Don't suck the life from our oceans.
Story	As some establishments move to eliminate straws, there are still millions more that need to follow in their footsteps. These graphic images prompt businesses large and small to rethink their straw usage.
Philosophy	As some establishments move to eliminate straws, there are still millions more that need to follow in their footsteps. We designed these graphic images to prompt businesses large and small to rethink their straw usage. And straws are only the first step. We need to start a conversation about the continued usage of other single-use plastics such as lids, cups and containers, and how they're contributing to the plastic pollution crisis.
Media Type	Print
Creative Director	Joel Holtby
Art Director	Joel Holtby
Creative Director	Mike Dubrick
Copywriter	Mike Dubrick
Creative Director	Aaron Starkman
Photographer	Instill Image co.
Account Manager	Caleb Goodman
Account Manager	Laura Cavalcanti
Print Producer	Narine Artinian
Strategist	Hannah Newport