Title | Home 5 |
Agency | Wieden + Kennedy Amsterdam |
Campaign | Home |
Advertiser | Orsted Ltd |
Brand | Orsted |
Date of First Broadcast/Publication | 2017 / 11 |
Business Sector | Energy & Water Authorities, Utilities |
Philosophy | It really is possible to power the world entirely with green energy. That’s the message in ‘Home’, a new interactive film from Danish renewable energy company, Ørsted. The film transforms climate change from a global crisis to a personal experience by challenging any previous conceptions of what ‘home’ means to each of us. When reflecting on the significant effects of climate change, one usually thinks of it impacting someone and somewhere else. But 'Home' demonstrates how all the things we hold closest are threatened by global warming. No matter who you are or where you live. Created by Emmy Award-winning Director Ben Tricklebank in collaboration with Ørsted’s global creative partner Wieden+Kennedy Amsterdam, 'Home' produces a personalised film based on input from the user. Launched today, it serves as a stark reminder that our collective home is at risk and it’s time to change the way we treat it. Rather than ending on a note of crisis and hopelessness, like much contemporary climate-related communications, the film instead provides users with the uplifting message that we have a historical opportunity to shift from black to green energy, helping protect the planet from further damage due to climate change. On the homepage housing the film, users are invited to share their thoughts on what home means to them by answering three simple prompts. This leads to a personalised film based on those answers, one of thousands of possible versions. 'Home'’s powerful message - that we all need to take action against climate change - comes when it’s most needed. Currently, fossil fuels represent 81% of the world's energy consumption. This has caused the concentration of CO2 in the atmosphere to be at the highest levels ever measured. Ocean levels are rising and 2016 clocked in as the warmest year on record. Our home is in need of help. Ørsted has spent the past decade transforming from a black energy company to become the global leader in offshore wind. By deciding to stop using coal, selling its oil and gas production and building the world's largest offshore wind business, the company is today fully dedicated to green energy. During the last six years, it helped reduce the cost of offshore wind power by more than 60% and by 2023, it will have reduced its carbon emissions by 96% compared to 2006. Experience 'Home' now in ten languages* at http://loveyourhome.orsted.com/ *(Arabic, Danish, English, French, German, Hindi, Japanese, Mandarin, Russian and Spanish). The interactive film is part of the wider ‘Love Your Home’ campaign by the Danish green energy company, following an online brand film released on 2 October. |
Media Type | |
Market | India, United Arab Emirates, China, Japan, Romania, Russia, Denmark, France, Germany, United Kingdom, Spain |
MUSIC & SFX | Ambassadors |
Senior Vice President | Jakob Askou Bøss |
Corporate Strategy | Jakob Askou Bøss |
Stakeholder Relations | Jakob Askou Bøss |
Director | Filip Engel |
Sustainability Public Affairs | Filip Engel |
Branding Group Support | Filip Engel |
Head of Corporate Branding Group Stakeholder Relations | Troels Bjørn Thorn |
Lead Brand Consultant | Rikke Tolstrup |
Campaign Research | Rikke Tolstrup |
Dev. and Execution | Rikke Tolstrup |
Group Support | Rikke Tolstrup |
Lead Digital Brand Consultant | Laura Jul |
Campaign Research | Laura Jul |
Dev. and Execution | Laura Jul |
Group Support | Laura Jul |
Brand Consultant | Peter James Andrews |
Campaign Research | Peter James Andrews |
Dev. andExecution | Peter James Andrews |
Group Support | Peter James Andrews |
Managing Director | Blake Harrop |
Executive Creative Director | Eric Quennoy |
Executive Creative Director | Mark Bernath |
Creative Director | Sean Condon |
Creative Director | Joe Burrin |
Art Director | Henrik Edelbring |
Copywriter | Toby Moore |
Interactive Designer | Kevin Yaun |
Head of Broadcast Production | Joe Togneri |
Director of Interactive Production | Kelsie Van Deman |
Director of Interactive Production | Monique Richards |
Interactive Producer | Caitlin DeAngelis |
Interactive Producer | Morgan Mendel |
Interactive Producer | Annatruus Bakker |
Planner | Stephane Missier |
Communications Planner | Jocelyn Reist |
Account Director | Eleanor Thodey |
Account Director | Luke Purdy |
Account Manager | Kristina Jorgensen |
Account Manager | Margot Paquien |
Project Manager | Cory Chonko |
Business Affairs | Kacey Kelly |
Business Affairs | Michael Graves |
PRODUCTION COMPANY | TOOL OF NORTH AMERICA |
Director | Ben Tricklebank |
Managing Partner | Dustin Callif |
Managing Partner | Oliver Fuselier |
EP | Joshua Evan Greenberg |
Integrated | Joshua Evan Greenberg |
EP | Adam Baskin |
Innovation | Adam Baskin |
Post Supervisor | Tracy Bunting |
Producer | Dawn Rose |
Live Action | Dawn Rose |
Producer | Jean Chang |
Innovation | Jean Chang |
Producer | Shelli Jury |
Post | Shelli Jury |
Creative Director | Josh Jetson |
Creative Director | Ben Priddy |
Interactive Designer | Spencer Fink |
AI Specialist | Sabri Sansoy |
Developer | Nick Jones |
EDITING COMPANY | SPOT WELDERS |
Manging Director | David Glean |
EP | Carolina Padilla |
Producer | Jessica Davis |
Editor | Michael Heldman |
Cutting Assistant | Robinson Eng |
Composer | Robert Koch |
MUSIC & SFX | MOPHONICS |
EP | Colette Huemer |
Audio Engineer | Hansdale Hsu |
Producer | Zoë de Regt |
Owner | Rens Pluijm |
Sound Engineer | Rens Pluijm |
POST PRODUCTION | SHIPPING and HANDLING |
Managing Director | David Glean |
EP | Scott Friske |
Producer | Dustin LaForce |
Flame Artist | Anthony Petitti |
Flame Artist | James Buongiorno |
POST PRODUCTION | Shed |
Producer | Amy Refern |
Colorist | Sam Ziaie |
Production Company | Nickel Media |
Founder | Jason Nickel |
Team Lead | Greg Webber |