IKEA - "Sofa"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

Title	Sofa
Agency	Rethink Communications Inc.
Campaign	Made to move
Advertiser	IKEA
Brand	IKEA
Date of First Broadcast/Publication	2024 / 6
Business Sector	Drugstores, Specialty Stores
Philosophy	Montreal flats are notorious for their odd divisions, which make moving in even more challenging. There’s nothing more disappointing than not being able to move in your favorite pieces of furniture.
Media Type	Print
Chief Creative Officer	Aaron Starkman
Chief Strategy Officer	Sean McDonald
Executive Creative Director	Xavier Blais
Creative Director	Jonathan Lavoie
Creative Director	Nicolas Quintal
Art Director	Mathieu Lacombe
Copywriter	Charles Côté
Copywriter	Aman Soin
Head of Strategy	Pascal Routhier
Strategist	Amy Delafontaine
Studio	Frédérick Bailleul
Account Management	Catherine Blouin-Mainville
Account Management	Queenie See
Account Management	Kiara Wilson
Production	Edith Cayer
Production	Éliane Chartier
Production	April Haffenden
Production Company	Shoot Studio
Production Team	Sarah Tanguay
Production Team	Carmen Elias
Production Team	Virginie Houde-Briand
Photographer	Philippe Richelet
Retoucher	Audrée Desnoyers
Production Assistant	Seb Miron
Production Assistant	Raoul Fortier-Mercier
Rigging	Alain Gonzalez
Set Design	Cecile Vinez Styliste
Director	Lucas Harrison Rupnik
Editing Company	Post-Moderne
Sound	Circonflex
Media Agency	Carat
Director of Marketing Communications	Jacqueline Wark
Commercial Activity & Events Leader	Alicia Carrol
Marketing Communications Specialist	Nadia Kassam
Localization Specialist	Brock Tremblay