Title | VHI Blue September |
Agency | Publicis Dublin |
Campaign | VHI Blue September |
Advertiser | VHI Healthcare |
Brand | VHI Healthcare |
Date of First Broadcast/Publication | 2014 / 9 |
Business Sector | Disease Awareness, Support Groups & Associations |
Story | Blue September, the men's cancer charity, kicks off its second year advertising in Ireland with a fully integrated and interactive awareness and donation-driving campaign. Centred around a bespoke 'Keepy Uppy' online game, the ads urge the public to 'keep up the fight against menâs cancer' by playing the game, making a donation and challenging friends to do the same through social media. The game itself is at blueseptember.ie and the campaign from Publicis, Dublin is in association with Vhi Healthcare. |
Media Type | Web Film |
Length | |
Director | Damien O Donnell |
Creative Director | Ger Roe |
Art Director | Ger Roe |
Copywriter | Rachel Carey |
Producer | Anne Marie Curran |
Producer | Russell Curran |
Group Account Director | Geraldine Jones |
Agency Producer | Niamh Skelly |
Post Production | Screen Scene |
Account Manager | Eibhín Mc Loughlin |
Creative technologist | Shane Casey |
Account Executive | Ian Hollinshead |