FC home & Deco - "The Friendly Break Up Collection"

Wunderman Thompson Lima, Peru

Awards

2895

Brand: FC home & Deco
Country: Peru

Advertiser: FC home & Deco

Title	The Friendly Break Up Collection
Brief	The Friendly Break Up Collection is a new home furnishing line that breaks up when you do.The collection includes furniture conceived as a unit but that can be divided into two, maintaining the initial aesthetics and utility; thus, facilitating the division of material goods. It is a simple but innovative idea that allows you to start over and move with a part of the original piece of furniture, but at the same time looks complete and can still be enjoyed.The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends.
Agency	Wunderman Thompson
Campaign	The Friendly Break Up Collection
Advertiser	FC home & Deco
Brand	FC home & Deco
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Posted	November 2022
Business Sector	Subscribers Only
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Media Type	Case Study
Global Chief Creative Officer	..s K....en Subscribers Only
Global Chief Creative Officer	D...el B...er Subscribers Only
Global Executive Creative Director	Se.....an Ta....ga Subscribers Only
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Copywriter	M....za Q...pe Subscribers Only
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