Valentyn Minchuk
Director at The Martini Shot
Kiev, Ukraine
TitleShop.beeline Imaginarium
BriefTask:Raise the brand awareness and deliver the key benefit: buy a smartphone with a free mobile plan included.Strategy:Create an eye-capturing video and ear-capturing song with a repeating and easy to remember key message - buy a smartphone in shop.beeline.kz and don’t pay for mobile plan.Idea:Shop.Beeline is a virtual shop, it does not exist in the physical world. So everyone can imagine what a new shop.beeline and its shop assistants look like, it can be as crazy as an imagination that you have.
Agency
Campaign Shop.beeline Imaginarium
Advertiser Beeline
Brand shop.beeline

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
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Media Type Television
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Director Va....yn M....uk Subscribers Only

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