Camille Herren
Director at LCA Productions
Amsterdam, Netherlands
TitleSBERBANK STREETS
BriefStreet performers are finding that fewer people carry coins these days. But that’s no excuse! Sberbank used the trend to show how easy it is to transfer small amounts of cash with your mobile phone. The performers themselves became part of the campaign, displaying cards that encouraged passers by to test the system – and send them some cash.
Agency
Campaign Sberbank streets
Advertiser Sberbank
Brand Sberbank

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PostedNovember 2016
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
Creative Director G...ha S....in Subscribers Only
Art Director O..a Mi....ko Subscribers Only
Photographer I..r K....ev Subscribers Only
Production Company H..E Pr.....ion Subscribers Only
Director C....le H...en Subscribers Only
Production Company Producer M...im Pa....ov Subscribers Only
Agency Producer G..b G...ti Subscribers Only
Illustrator A...ey Ha......key Subscribers Only
Production Company Producer Al....na Ki.....va Subscribers Only
Production Company Producer Al.....er Se.....nko Subscribers Only
Account Director S...ey Ra....in Subscribers Only
Post Production A..a V...ik Subscribers Only

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