Title | Traffic education |
Agency | Executiva Propaganda |
Campaign | Traffic education |
Advertiser | Detran-RN |
Brand | Detran-RN |
Posted | October 2018 |
Business Sector | Others |
Tagline | Your attitude is worth more than a thousand words |
Story | More than talking, having attitude and good practices in traffic is the focus of the educational campaign of Detran-RN. The concept of the campaign was based, in part, on a popular Brazilian saying, easing the assimilation and understanding of people, dialoguing with those who value the theory, but puts the practice of good attitudes in life and traffic in first place. |
Media Type | Outdoor/Out of Home |
Retoucher | Fabrício Cavalcante |
Creative Director | George Wilde |
Copywriter | George Wilde |
Art Director | Cortez Pereira |
Photographer | Humberto Lopes |