Ivan Moons
Creative Team at iO Digital
Bruxelles, Belgium
Title1000 strokes
BriefTo bring the Badawi case to the public's attention again, Amnesty chose to do so in a surprising and refreshing way.The creative approach attracts attention and intrigues thanks to the impressive drum solo. And then suddenly the painful message hits home. Without lapsing into shocking images. Or how 1000 strokes can come in very hard.1000 Strokes is a stirring online music video with Mario Goossens, drummer for Triggerfinger, containing exactly 1000 strokes. 1000 strokes of the cane is blogger Raif Badawi’s sentence in Saudi Arabia. The impactful drum solo in this video leaves no doubt: caning is hard. Time for Raif's release. Time for action on www.amnesty-international.be
Agency
Campaign 1000 strokes
Advertiser Amnesty International
Brand Amnesty International

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