3M - "The Adhesive Billboards That Keep Sticking In Your Mind"

Cheil Germany

Cheil Germany Schwalbach, Germany

8011

Title	The Adhesive Billboards That Keep Sticking In Your Mind
Brief	When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. They were individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape.
Agency	Cheil Germany
Campaign	The Adhesive Billboards That Keep Sticking In Your Mind
Advertiser	3M
Brand	3M
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Date of First Broadcast/Publication	Subscribers Only
Product	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Billboard
Length	75 seconds
Creative Director	R...nd R...lf Subscribers Only
Creative Director	P..l C..n Subscribers Only
Creative Director	J...n W...e Subscribers Only
Creative Director	T...as Sc.....er Subscribers Only
Creative Director	A...b B...as Subscribers Only
Copywriter	C...s D....ks Subscribers Only
Art Director	A...b B...as Subscribers Only
Art Director	R...el M....si Subscribers Only
Art Director	D...el B..k Subscribers Only
Art Director	T...g .e ..u Subscribers Only
Agency Producer	D...se C..n Subscribers Only
Graphic Designer	A...b B...as Subscribers Only