Title | The Green Billboard |
Agency | Havas Paris |
Campaign | The Green Billboard |
Advertiser | KLM |
Brand | Transavia |
Date of First Broadcast/Publication | 2019 / 4 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Philosophy | During holidays in France, 15% of the media billboards are unsold. Waiting for the next campaign, they are covered with a green paper. Precisely the color of Transavia, the low-cost airline company of Air France KLM. We hack those unsold billboards and transform this available green paper into free ads thanks to the Instagram tag @transaviafr. |
Media Type | Integrated Media/360 Activation |
Length | |
Creative Director | Stéphane Gaubert |
Art Director | Lucie Beurq |
Art Director Assistant | Gabriel Bonete |
Copywriter | Marine Surmont |
Production | Hercules HRCLS |
CEO | Christopher Thiery |
Producer | Yann Dubois |
Producer | Yoann Morin |
Producer | Cloé Desbois |
Image | Aurélien Carron |
Image | Clément Arenou |
Image | Charles Brun |
Sound | Gaelle Senn |
Stage Manager | BARACHE Idir |
Stage Manager | Julien Bernard |
Stage Manager | Benjamin Nekrouf |
Stage Manager | Dorian Duchon |
Post Producer | Mélanie Teixeira |
Editing | Melissa Chancerel |
Editing | Thomas Laforge |
Motion Designer | Mickael Lecollazet |
Music Research | Laureen Arnou-Sanchez |
Music Research | Adrien Alexandre |
Commercial Team | Ivan Jovanovic |
Commercial Team | Elisabeth Billiemaz |
Commercial Team | Frederic Guiraudou |
Commercial Team | Lola Abourmad |
Commercial Team | Agathe Pannaud |
Commercial Team | Pascale Vinzant |