UNICEF - "#NoPriceOnKids"

BRAND STATION

BRAND STATION Paris, France

3828

Title	#NoPriceOnKids
Brief	This past year, Instagram added a new shopping feature to its app, featuring the price and an e-commerce link to items from any post. UNICEF decided to hack this new feature to shine the light on something absolutely priceless: children around the world. Today, more than 168 million children are engaged in child labor. This first ever hack on the shopping component put a 0€ price tag on photos of children to remind people that a child's life is priceless and to raise awareness and help put an end to child exploitation.
Agency	BRAND STATION
Campaign	#NoPriceForKids
Advertiser	UNICEF
Brand	UNICEF
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Date of First Broadcast/Publication	Subscribers Only
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Story (original language)	Subscribers Only
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Problem (original language)	Subscribers Only
Media Type	Social Media
Length	109 seconds
More Information	Subscribers Only
Creative Director	L..�c Ch....au Subscribers Only
Art Director	D...en G...l Subscribers Only
Copywriter	S..y B...ma Subscribers Only
Production Company Producer	N...ha C..A Subscribers Only
Managing Partner	X...er De.....te Subscribers Only