As we prepared to welcome the world, Accor's strategy was to highlight its sense of hospitality and that of all its employees, in the service of creating memorable experiences. Kauli Vaast, an athlete from the ALL Champions Family and sponsored by Accor since 2017, performed a spectacular feat on the Teahuppo wave in Tahiti, making him the first French Olympic surfing champion in history.While he was on the plane to Paris to celebrate his medal at the heart of the Games' festivities, Accor had the idea to give him an incredible experience that would be forever etched in his memory: surfing on the Seine in front of the Eiffel Tower and its Olympic rings.The images of this incredible surfing session were picked up by all the French media and relayed abroad by major outlets such as the BBC and Sky News, reaching nearly 900 million impressions. This activation not only highlighted Accor's values but also created an unforgettable moment for Kauli and for all those who had the chance to witness this unique event.