Martino Caliendo
Creative Director at Impact BBDO
Milano, Italy
TitleThe Wider Web
BriefPeople on the autism spectrum struggle with sensory overload when using the internet. So Etisalat introduced Wider Web – a first-of-its-kind web extension that gives users on the spectrum more control, redesigning their global browsing experience. The extension has five functions that directly address sensitivity related to sight and sound, simplifying online content by altering code.
Agency
Campaign Wider Web
Advertiser Etisalat
Brand Etisalat

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